MarTech Was an Early Player in Retail's Big Shift

With the advent of the internet came the biggest change in how marketing fundamentally functions. Cutting edge technology shifted best practices from the idea that marketers should be telling consumers what to buy, to that of marketers engaging consumers in a conversation about what they really want.

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Abby Kiefer
Manufacturing's Path to a More Efficient Future

The physicality and sheer volume that goes along with mass manufacturing is a huge obstacle when it comes to technology solutions and collaboration potential. However, there is a glimmer at the end of the tunnel. Different from marketing, supply chain fulfillment, e-commerce or online payments, which were able to catapult into the digital age, manufacturing is going through a necessary intermediary step.

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Abby Kiefer
Online Payments Started a Tech Revolution

When it comes to the retail industry as a whole, online payments and the resulting e-commerce were the first dominos to fall, but not the end of the technology’s influence. Online payment launched an avalanche of changes and advancements and it shifted the power from few to many, which was the spark that ignited a technology revolution throughout the industry.

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Abby Kiefer